Sparkling Water Market Analysis & Industry Growth Report, 2020-2027
Global Sparkling Water Market
The GMI Research averts that the size of Sparkling Water Market will enlarge over the forecast period. The increasing trend of a healthy lifestyle among all age groups has encouraged them to opt for healthy and nutritious beverages. Thus, the rising preference of individuals towards sparkling water over sodas is the driving factor of market.
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Sparkling Water Market Dynamics
The increasing incidences of obesity among children have been accounted as a prime reason behind the growth of the global Sparkling Water Market. Thus, almost all millennials are increasingly choosing sparkling water over plain water. Further, the accessibility of different flavours helps to impel the market size. For example, in accordance with the WHO, over 38 million children below the age of 5 years were obese or overweight, in 2019, and almost half of them live in Asia, which has stimulated the market growth. Also, as per the Sparkling Water Market Analysis, the health benefits of beverages such as digestion and weight management have encouraged their usage by all age groups. Thus, the surge in the consumption of nutritious drinks like sparkling carbonated water has stimulated the market growth. As per Nestlé, a leading food and beverage player, approximately 64% of the consumers selected functional beverages with no added calories to provide energy in the morning.
Besides this, the health problems associated with sugar beverages have inclined individuals to drink bottled water, thus complementing the market growth. The increasing availability of Soft drinks in the market has resulted in disease such as, diabetes and hypertension; thus consumers prefer to opt for sugar-free drinks such as flavored or sparkling bottled water. Also, companies have introduced new variants with no sugar content to expand the market growth. However, the insufficient knowledge in consumer and the lack of distribution channels will restrain the Sparkling Water Market Share.
Distribution Channel Segment Drivers
Supermarkets/hypermarkets are projected to witness a faster growth during the coming years. The leading supermarkets/hypermarkets such as Target Corporate and Walmart are proffering several branded product offerings further adding to the Sparkling Water Market Size.
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